You’ve been publishing content. Google has been tracking it. Now it’s time to find out which keywords you’re almost ranking for and make them yours.

 

In Month 4 of Between Showings, Dan MacKinnon walks you through the Striking Distance Report: a simple process to pull keywords from positions 4–20 in Google Search Console and turn them into your next 90 days of targeted content. No guessing. No trending topic rabbit holes. Just Google telling you exactly what to write and a clear action plan for each keyword.

 

Whether you need to write a new post, refresh an existing one, or add three internal links, you’ll leave this session knowing your next move.