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Mastering Content with Intellisearch

Win more buyers and sellers with smarter, keyword-driven property search.

The way consumers search for real estate is changing—are you ready? IntelliSearch unifies all MLS feeds in your market into a seamless experience, empowering your team to create high-performing content that aligns with today’s AI-driven search landscape.

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Watch the Replay & Get Exclusive Insights

The real estate search landscape is evolving fast—are you keeping up? In our latest webinar, we unveiled IntelliSearch, the most advanced keyword-driven property search designed to rival national portals and redefine how real estate teams optimize their content strategy.

Watch the webinar replay and gain access to exclusive insights on:

  • The rise of AI-driven search and its impact on real estate SEO
  • How search intent and content clustering can transform your lead strategy
  • Actionable ways to maximize IntelliSearch for better consumer engagement

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Free Download: "The AI Search Revolution"

Deepen your understanding of AI-powered search with The AI Search Revolution: Rethinking Real Estate Content Strategy in the Era of AI Overviews with IntelliSearch by Cindy Liang, Sr. Product Manager at Sierra Interactive.

This guide covers:

  • How AI-driven search is changing real estate marketing
  • The role of IntelliSearch in optimizing your content strategy
  • Step-by-step tactics to future-proof your real estate SEO
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Frequently Asked Questions

How do we get help to set this all up on our Sierra account?

IntelliSearch will be rolled out to your site as well as your CRM at the end of Q2 2025. To learn more about how to set up content pages, community pages or blog posts, please sign up for our feature based training on April 8th, 2025.

Why am I not seeing this in the CRM or on my site?

We will begin rolling out IntelliSearch at the end of Q2 2025.

When using keyword search, where is it searching?

Keyword search is powered by those available keywords being present in the listing description or the MLS criteria. 

How will we be able to change previously created searches into IntelliSearch to search multiple MLS’s?

All existing saved searches are editable. You can simply remove that MLS region as an active filter when editing and use the "all feeds included" state. 

Would Sierra be able to provide a top 20 list of those keyword searches that may be the most searches so that we can create some custom searches and pages for SEO?

We already have that covered - access it here: https://www.sierrainteractive.com/insights/resources/top-95-real-estate-keywords-checklist/

Where do you find the option to “Default all MLSs”? For all searches, even when clients go on your site to search….can you default it on the back end?

Your IDX search experience automatically defaults to showing all MLS feeds. If you're using CAA, you can find this setting under "Data Sources" where you'll see that "All Feeds" is selected by default. You still have the flexibility to select a specific MLS if needed for particular searches.

Will we be notified of our release date BEFORE it comes to us?

Yes, we will be sure to notify customers in advance.

Is there a way to search by omission? ie I want to look all over the state except for this particular county

This is a great idea and one that we will take into consideration for future enhancements.

Will the default to all MLSs apply to when clients logon as well to search?

Your IDX search experience automatically defaults to showing all MLS feeds. If you're using CAA, you can find this setting under "Data Sources" where you'll see that "All Feeds" is selected by default. You still have the flexibility to select a specific MLS if needed for particular searches.

Will the public be able to use it when they create their searches or is this just agent only?

Yes, the public will be able to use IntelliSearch with its keyword search and location combination features. The agent experience is designed to be slightly more powerful, as we want to ensure agents have the advanced tools they need to help home buyers adjust their search criteria as needed.

With IntelliSearch and putting several MLS databases together, will there be duplicate listings if a property is listed in multiple MLS?

Currently, you may see some duplicate listings when a property appears in multiple MLS databases. Our team recognizes the importance of clean, streamlined search results and will be exploring solutions to address this challenge in future updates. In the meantime, we appreciate your understanding as we continue to enhance the comprehensive search capabilities that IntelliSearch offers.

And for teams, do they each have to have admin capabilities to to their seo search and keyword search

This will depend on how your agent or team member was set up. Please reference our knowledge base article at https://client16.sierrainteractivedev.com/knowledge-base/article.aspx?id=13435 for detailed information. Adding a User gives them the ability to receive and track leads, make and receive phone calls, emails and texts, and manage content pages in Sierra Admin.

Your Path to Success Starts Here

Take the first step toward transforming your real estate business with a free consultation. Sierra Interactive is designed for real estate teams with 2 members or more in the US and Canada. Sound like you? We'd love to chat!