Who We Help
Small and scrappy or large and hungry, Sierra helps real estate teams of all sizes transform leads into clients and clients into closed deals. Any team can scale quickly - including yours.
Our Solutions
Made for real estate teams who want a right-sized solution and proven results. Improve your speed-to-lead and move deals through the sales funnel faster with a purpose-built real estate CRM.
Real Estate Websites:Get ranked higher, faster with our out-of-the-box IDX website integration. Establish your brand as the leader in your local market with custom Community Pages for each of the sub-communities and neighborhoods in your area.
Ad Management:Make your real estate marketing dollars go further. Nearly half of Sierra’s ad customers report choosing Sierra specifically for its PPC management services.
Pricing
Sierra Interactive is designed for real estate teams with 2 members or more in the US and Canada. Sound like you? We'd love to chat!
-
Capture Every Lead
Whether it’s leads from your website, ads, lead providers or lists—it doesn’t matter— they’re all in the real estate CRM software.
-
Automate Lead Follow-Up
Let our customer relationship management system handle the daily grind of real estate lead management, nurturing potential clients while you focus on what you do best—closing deals.
-
Understand Your ROI
Track where every lead comes from and how much they bring to your real estate business so you can maximize your investment.
Real Estate Lead Management: Welcome to Leads Central
-
Central Hub
Organic and PPC leads flow in from your site. Plus, automatically create real estate leads from dozens of sources like Zillow and Realtor.com.
-
Lead Routing
Distribute new leads to your real estate team based on price, location, property type, day of the week, round-robin and more. Route each lead to the best-fit person for prompt, effective follow-up.
-
Reporting
Track ROI from your lead sources and monitor team activity and effectiveness using out-of-the-box reports and dashboards.


Smart Lead Follow-Up & Nurturing
-
Lead Follow-Up
Go beyond calling and texting – create a complete lead follow-up system that can move leads through the funnel more effectively without you lifting a finger.
-
Automated Action Plans
Drop your real estate leads into automated action plans with text, email templates and voicemail drops, and let the system do the automated follow-up work for your sales pipeline for you.
-
Drip Campaigns
Leverage powerful email marketing capabilities like drip campaigns to celebrate home anniversaries or birthdays to stay top of mind within your sphere of influence.
-
Automated Workflows
Take it to the next level with automated workflows that take action on leads based on data or behavioral triggers throughout the sales process. Workflow automation is like having another agent on your team.
FOCUSED ON OUTCOMES, NOT OUTPUTS
Essential technology for real estate professionals.
