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Free Real Estate Website SEO Scorecard

A well-designed, high-performing website is table stakes for real estate teams in today’s market. It’s the gateway to your brand and business and can become a lead generation machine for you if optimized correctly.

Use our free website SEO Scorecard to see how your website is performing across on-page, off-page and technical SEO categories and get recommendations for how to improve your score.



Search Engine Optimization, or SEO, is a long-term marketing strategy to improve your website and increase its visibility in organic search. SEO best practices generally include a few different approaches.

On-page SEO is the most common and well understood. This includes your URL, keywords, title tags and meta descriptions.

Off-page SEO includes things like online reviews, social media presence, internal linking structure and backlinks.

Technical SEO is the foundation of a high-performing website and includes elements like site structure, optimized image sizes and fast page speeds.


A beautifully-designed IDX website built with SEO best practices in mind coupled with a strong ongoing SEO strategy is critical for real estate teams to bring more qualified organic traffic to their website. After all, more qualified traffic > more leads > more deals.

Your real estate website provider should put you in control with tools to help you rank well:

  • A comprehensive content management system (CMS) so you can create hyperlocal content to help you rank for keywords relevant to your business and market
  • Full control over your site’s meta tags, URL structure, navigation and breadcrumbs
  • Flexible interlinking of internal pages
  • Allow you to optimize your site’s property listing detail pages, including meta tags, page title and description. These are excellent opportunities to rank well vs. national sites.

Ready to see why Sierra’s websites are some of the best in the industry?          Schedule a demo today.