How well is your website performing?
Free Real Estate Website SEO ScorecardA well-designed, high-performing website is table stakes for real estate teams in today’s market. It’s the gateway to your brand and business and can become a lead generation machine for you if optimized correctly.
Use our free website SEO Scorecard to see how your website is performing across on-page, off-page and technical SEO categories and get recommendations for how to improve your score.
Search Engine Optimization, or SEO, is a long-term marketing strategy to improve your website and increase its visibility in organic search. SEO best practices generally include a few different approaches.
On-page SEO is the most common and well understood. This includes your URL, keywords, title tags and meta descriptions.
Off-page SEO includes things like online reviews, social media presence, internal linking structure and backlinks.
Technical SEO is the foundation of a high-performing website and includes elements like site structure, optimized image sizes and fast page speeds.
A beautifully-designed IDX website built with SEO best practices in mind coupled with a strong ongoing SEO strategy is critical for real estate teams to bring more qualified organic traffic to their website. After all, more qualified traffic > more leads > more deals.
Your real estate website provider should put you in control with tools to help you rank well:
- A comprehensive content management system (CMS) so you can create hyperlocal content to help you rank for keywords relevant to your business and market
- Full control over your site’s meta tags, URL structure, navigation and breadcrumbs
- Flexible interlinking of internal pages
- Allow you to optimize your site’s property listing detail pages, including meta tags, page title and description. These are excellent opportunities to rank well vs. national sites.