"Before, my team spent so much time on upkeep. Between the difficulties our former solution presented us with our website, SEO and PPC campaigns, it felt like we were working for our software solution, rather than having our software solution work for us. With Sierra, I get more results with less investment. I have more time and resources I can dedicate to activities I want to be doing, like turning buyer leads into seller leads and growing my organic audience."
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Immediately upon [switching to Sierra], we saw conversion rates jump to 13-14%. We saw CTRs jump back into double-digits. We saw bounce rates go way, way down. We saw time on site go up into the minutes. It was everything positive we needed to see.
We're confident for our performance in 2022 because of the improvements we've been able to see... after implementing Sierra. In the last few quarters of [2021], we generated almost 700 seller leads from our Google PPC campaign. We’ve tripled our closings from PPC with the higher volume, lower quality lead generation strategies.
Our cost per closing is around $1,200… We have about a $750,000 average price point in our market, so you can do the math and see it’s a very profitable place to be. I challenge you to find any other platform on the market that can do everything Sierra Interactive can do in one place.
Sierra’s PPC is one of the best features. It has landed me one of the biggest deals of all time–30x more than what I spent. At this point, [Sierra’s PPC ad management services have] replaced my Zillow completely.
